PSU Homecoming Logo
2015 | Graphic Design, Logo Design

This logo and postcard series were created for Plymouth State University's 2015 Homecoming Weekend. The theme of the weekend is "Once a Panther, Always a Panther" to engage both current students and alumni. To demonstrate the theme I created a retro inspired logo. This also allowed me to place the event information inside the logo. I used retro fonts and texture along with the Plymouth State Panther and signature dark green color to solidify the retro aesthetic. The logo is used by itself for event marketing including a circular magnet given to first year students.

< Back

PSU Homecoming Family Weekend Postcard
2015 | Graphic Design, Resource Design

The first postcard audience was sent out to first year students and their families. I reworked the logo for postcard to eliminate the dates and other information that would be provided elsewhere on the postcard. I used the slant of the original logo again in the photo area on the front to create a more interesting layout. < Back

PSU Homecoming Alumni Weekend Postcard
2015 | Graphic Design, Resource Design

The second postcard audience was sent out to Plymouth State Alumni. Both of the postcards were requested to be similar on the front but use different photos for the prospective audience. The back of both postcards proved challenging due to the mailing guidelines of postcards. The alumni postcard had a lot of dates to list and it was a struggle to fit all the information there and keep it visually interesting and appealing.

< Back